Not run by marketing geniuses

Wednesday, July 02, 2008

I am no marketing genius. But, I feel, I am the typical American woman. I know what will get me to buy, visit, spend my money better than the average bear. That's why I don't understand the following ad campaigns.

Lumiere Casino
This is a new Casino in St Louis. It is being marketed as for the glamorous, beautiful people. I am not insinuating there are not beautiful and glamorous folks here. I am saying we are humble Mid-westerners who don't readily admit we are beautiful and/or glamorous. Thus, we will not feel qualified to visit your establishment.
I wondered if I was the only one thinking this. But, at work the other day the topic of casinos came up (not an unusual topic for my co-workers). When I asked if anyone had been to Lumiere a few joked that "Oh, I am not beautiful enough to go." It was both men and women stating this sentiment.

MySpace Dating Ad
Then there is the MySpace Dating Ad that comes up occassionally. I think the name of the site they are advertising is Plentyoffish.com. Regardless of the name, my point is that they state on their banner ad that "we delete Members unfit to date".
Really?!
I mean, we must summon a ton of courage to even consider the prospect of online matchmaking/dating. I am not sure if the bulk of us have enough courage to go in knowing we may (probably will?) be deleted for being "unfit". I am sure most of think we must be unfit or else we wouldn't even consider an online dating service. Not really the way to sell your service--unless egotistical monsters are your core audience.
I am beginning to think their name is not Plenty of fish, but we kick plenty off-ish our site.
posted by suzyjax on 7/02/2008 04:07:00 PM > 0 comments

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